Mobil Çözümlerimiz / Our Mobile Solutions

  • Mobil Cihaz Yönetimi – MDM
  • Mobil İçerik Uygulamaları & Yönetimi
  1. Dijital İçerik –E-Dergi- Çizgi Roman – Mobil Çocuk Uygulamaları
  2.  Digital Signage
  3.  3D İçerik
  4.  IP Bazlı İçerik Yönetimi
  •  LBS- Lokasyon Bazlı Servisler 

Android’in Kurumsal Uygulamalar İçin Adreslemesi Gereken Beş Madde

Marko Gargenta

Five things Android needs to address on the enterprise side

Android in the enterprise requires improvements in security, management and app stores.

by | @marakana | Comments: 1 | 25 August 2011

My lovely cubicle by ashley_dryden, on FlickrAndroid has the foundation to support enterprise use, but there’s a handful of missing pieces that need to be addressed if it’s going to fully catch on in the corporate world. Below I look at five enterprise areas that Google and third-party developers need to work on.

Managing the device fleet

A typical enterprise needs to have a way of managing a fleet of devices, whether personal or company owned. There are currently a number of vendors providing solutions to this problem, including3LM, Good Technology, MobileIron, and Sybase.

What needs to happen: Google needs to help create a standard for a complete enterprise Android solution, or it must support one from a third party. Until recently, the closest candidates were the Motorola Droid Pro and Photon lines, but Google’s planned acquisition of Motorola could yield a full enterprise option. Keep in mind that Motorola already owns 3LM, one of the leaders in Android security solutions.

Enforcing security policies

CIOs need to enforce their security policies, and they also want to be able to wipe a lost or stolen device. Android does provide the plumbing for most of this work and third-party vendors are starting to create solutions on top of it, such as Motorola’s Enterprise Device Policy Management API and related MotoBlur solutions.

What needs to happen: This market is getting fragmented, and CIOs will need to do their own research for the right solution for their particular enterprise.

Securing connections to enterprise networks

Most corporate networks are secured with either SSL or VPN solutions. Android supports both, at least on paper. The problem is that corporate America typically uses proprietary VPN solutions from vendors like Cisco and Juniper. That means that most Android devices do not offer any useful VPN options to corporate users. This is a big issue that is slowly being addressed by device manufacturers. Companies like Samsung are entering into licensing agreements with the Ciscos of the world to make sure enterprise-grade VPN is part of their Android product lines.

What needs to happen: Carriers or OEMs need to bundle the right VPN solutions with their devices. We’re starting to see this with certain Motorola models on the Verizon and Sprint networks.

Sandboxing apps

I often hear IT people say they want to control the types of applications and content users can download to their company phones. While it’s possible to wall off a company-issued device, it’s an expensive strategy that creates a false sense of security. A better approach may be to allow coexistence of both corporate and personal applications on the same device. Android already provides solid application sandboxing, which isolates data so each app has its own data privacy.

What needs to happen: IT departments need to provide enterprise-grade apps for enterprise data. Those departments must also get used to corporate apps coexisting on devices with consumer apps. A good example of enterprise apps is Google’s Apps for Enterprise cloud solution and its mobile counterparts, such as GMail, GTalk, and Docs.

Trusted markets for business apps

Google’s Android Market is based on reactive testing that basically crowd sources quality assurance. That model won’t cut it for corporate clients. The rise of enterprise-friendly boutique markets, like Cisco AppHQ, could provide the needed alternatives for enterprise adoption.

What needs to happen: The free market needs to work its magic. Multiple app stores are a good thing, and eventually consumers will know which brand to trust for certain types of applications. Google could help the process by allowing other stores to list their apps on Google’s Android Market. Carriers could also pre-load multiple store apps.

The future of Android in the enterprise

While Android doesn’t come with all the enterprise bells and whistles, it’s built on a strong and secure foundation. And while Google needs to do more to provide the missing pieces, the company has created the infrastructure for other companies to step in and fill out Android’s enterprise offerings. The strategy appears to be working, asresearch has found Android to be gaining adoption within corporate IT departments. As more employees bring Android devices into their offices, and as Android’s corporate offerings mature, I expect enterprise acceptance to accelerate in the years ahead.

Dominos_Digital Signage & Sosyal Medya Uygulaması

PIE IN THE SKY? DOMINO’S FLIPS SWITCH ON TIMES SQUARE INSTANT REVIEWS, TAKES TRANSPARENCY TO NEW LEVEL

Domino’s Pizza, which, for the past two years has based its marketing efforts around a very public self-improvement initiative, is taking transparency to (quite literally) new levels. The company is allowing customers to post their unvarnished reviews on a Times Square billboard. This is what happens, apparently, when you take your marketing philosophy from Sun Tzu and his Art of War.

The company, America’s largest pizza delivery chain, has commandeered a giant digital billboard at the famous intersection of 44th Street and Broadway and, starting today, is letting any customer who orders food using the Domino’s Pizza Tracker app the opportunity to share their feedback with hundreds of thousands of Manhattan pedestrians, tourists from around the world, and, well, pretty much everyone else via a web video feed. Barring profanity and irrelevant rants, no comments will be excluded, no matter how negative.

“We’ve had this tracker for about three years, but we felt it was time for a coming out party,” says Domino’s chief marketing officer Russell Weiner. Created by Domino’s agency Crispin Porter + Bogusky, the Domino’s Tracker allows customers who submit their orders online (over 40% now do) to track their food from the oven to their front door, and will even give them the names of the cook and delivery driver. Once the order is received, customers can rate their experience and can leave comments for restaurant staff.

The Times Square ad will run for two hours and 54 minutes per day, and will pull in approximately 700 comments, at a rate of four per minute.

It’s the latest component in a public reinvention campaign that kicked off at the end of 2009 with Pizza Turnaround, which saw Domino’s acknowledging its bad reviews and setting about changing its recipe.

“We were a pizza company, and our pizza needed to be better,” says Weiner. “That’s a tough thing to address.”
Subsequent iterations included “Show Us Your Pizza,” wherein Domino’s asked customers to upload photos of actual pizzas to ShowUsYourPizza.com, with the chance to win cash and an opportunity to have their images used in an ad campaign; the company was also eschewing fancy food photography in favor of undoctored pizza pics. More than 30,000 images of actual pizzas have been uploaded.

But this may be the riskiest gambit yet; disgruntled customers will doubtless take the opportunity to broadcast their displeasure in such a public venue, and the venue itself may in fact spur negativity. “Domino’s has confidence in what they’ve been doing,” says CP+B VP, creative group director Tony Calcao. Negative feedback Calcao, says, gives Domino’s a chance to up its game. “They have a competitive spirit, and anything that gives them a chance to get better, they’re into.”

Weiner says the campaign strategy was inspired by the book, The Art of War, in which Sun Tzu says the best way to win a war on an island is to blow up the bridge. With death or victory as the only options, troops have to fight for their lives, because there is no other way out.

“By saying what we said about the pizza, we blew up the bridge,” says Weiner. “That’s what made it so much more powerful. If it didn’t work out, there was no place to retreat to. There was no going back.”

Perhaps because Domino’s has experienced, firsthand, the power of social media in informing consumers’ opinions of a brand–a video of Domino’s employees abusing customers’ food went viral in April of 2009. Lately, the company has been one of the industry’s most notable case studies in transparency in marketing. And the approach has paid off. Domino’s dough has risen. Same-store sales growth increased 10.4% between 2009 and 2010, according to company financial disclosures. During the first quarter of 2011, same-store earnings were up 2.3%.

Weiner says that the biggest lesson from Domino’s pizza turnaround is one that would apply at most big companies; as a brand you already know your biggest weakness, and no outsider needs to tell you what it is. “I hope that what people have taken away from this is not just that transparency works, it’s that figuring out what your core issue is, and taking it on is the way to do it,” says Weiner. “There’s no magic in this, there’s no magic.”

Bir TV Reklamı Dijital Signage Sistemi Üzerinde Çalışır mı?

Would A Broadcast TV Commercial Work On A Digital Signage System?
Around 80% of the time the answer would be no.  Television Advertisements are largely audio based with visuals as a supporting feature.  The audio tells the story while the visuals support the story.  TV ads are meant to be viewed when people are focused on one thing, watching TV.  Digital signage is typically set in an environment where viewers are focused on doing something other than looking at a TV; such as shopping, gaming, walking, exercising, eating lunch, etc.If you want to use your TV commercial on a digital signage system, here is a good test to see if it will be effective or just noise.  Play the commercial with the audio off.  Does it still make sense?  Ask someone that has not seen the commercial to see if it makes sense to them when viewed without audio?  The bigger question is will it get the attention of someone who is walking by or not focused on the screen.

The majority of the time when broadcast Commercials are being used on a Digital Signage system, they are not effective.  They are simply noise.

To re-use a TV commercial on a digital signage systems have the creator, a trusted digital signage production house, or an experienced internal creative staff member alter the message for optimal playback for the unique medium that is Digital Signage.

 

 

Yakın Çevremde Hangi Etkinlik Var

  1. App Helps Make Plans You Never Thought About
Name: Picksie

Quick Pitch: Picksie is a location-based discovery platform for iPhone and iPad that shows you what’s going on around you now.

Genius Idea: Introducing places and activities before you search for them.


For a simple question, “What do you want to do?” quite often stumps a lot of people.

One reason, says Ajay Mohan, the CEO of Picksie parent company Ishi Systems, is that sites such as Yelp with their catalogs of entertainment establishments and event calendars have a gaping flaw when it comes to browsing.

“Basically you have to know what you want, which limits you,” he says.

Picksie, which launched in New York on June 15, aims to instead introduce you to relevant businesses near you before you search for them. It filters choices by preferences that you indicated at sign up, the time of day at which you are searching, and the weather.

It will not, for instance, suggest that you go to dinner at a restaurant that’s only open for breakfast and lunch. Nor will it, theoretically, send you to the botanical garden when thunderstorms are in the forecast.

To create reliable recommendations, Picksie incorporates databases such as Zagat’s and Fandango’s. It also includes concerts and festivals from online calendars. Users can “train” the app by giving its recommendations the thumbs up or thumbs down, and lets them leave short, Foursquare-tip-style reviews for other users.

Apps such as Zagat and Yelp already help map nearby venues, Fandango tells you what movies are playing near you and the Songkick and Eventful apps will tell you where to find concerts near you. Picksie’s main advantage is that it puts these location-based data points in one place. Eventually its makers hope to use this advantage to develop a hyperlocal-marketing platform.

At this point, however, the recommendations are dominated by restaurants, bars and movie theaters. These categories are already on most people’s go-to activity lists. The app would be a better discovery tool if it pinned down a wider variety of one-time events, like a specific drink deal at a bar or live music at a restaurant.

Improve that, and it could be an extremely handy tool on anyone’s phone.

Lokasyon Bazlı Oyunlar ve Reklam

Location-Based Games Are Already Starting to Emerge


For example, the popular Finnish iPhone game Shadow Cities, which recently made its debut in the U.S., uses the city of each player as a game board, allowing them to roam their neighborhood casting spells and taking over city blocks. Players can engage with others nearby by either teaming up or fighting over territory.

 

Angry Birds will soon include location-based features that give players access to new characters and content. Players will also be able to compete with one another on a unique leader board tied to each location. This feature will turn coffee shops, bars and apartment buildings into proving grounds for the next Angry Birds champion and could serve as a great ice breaker for players that compete in the same spot at the same time.

Paparazzi is an Android game that layers digital animation on top of the real world, a technology known as augmented reality. The game challenges players to take photos of a 3D character standing on a table. The character becomes agitated and will throw tea cups at the player. He’ll even jump onto the phone itself if given the chance.

 

Games such as these can be a great fit for marketers looking to connect with customers. Logos, buildings and products can all be incorporated into the gaming environment through barcode scanning, image recognition orGPS. Such games add more depth to social check-ins, a field where developers are still trying to figure out how to create worthwhile experiences. MyTown is an early example of how this can work. Players buy and sell the locations they check in at, much like Monopoly, and products are integrated through barcode scanning, which can unlock virtual goods and manufacturer promotions.


The Location-Based Gaming Market Is Poised for Growth


A confluence of smartphone adoption and interest in gaming has laid the foundation for mobile games to become a cultural touchstone and an extremely profitable industry. eMarketer estimates that 31% of mobile users have a smartphone and projects that 43% of mobile users will have one by 2015. That’s 101 million people. Interest in gaming has grown rapidly as well. According to Reality is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal, 183 million Americans report playing a game for an hour a day. That’s more than half of the population.

All it will take is one breakout success and the market will explode with new players and more innovative games. Marketers should look for successful games to partner with rather than creating their own, since building a player base from scratch is difficult. But marketers would do well to think about how these integrations can enhance the gaming experience. Developers have been known to turn down partnership dollars if they fear the in-game additions won’t add something meaningful to the game.

A good example of a brand integration that improves the gaming experience is the Dreyer’s Fruit Bars campaign that is running in FarmVille. Players have the opportunity to plant Dreyer’s branded crops, which are more profitable than comparable plants and create the possibility of receiving recognition as a top grower. Dreyer’s is even bringing the promotion into the real world by selecting a few players to travel to Farmville, Virginia, and plant an actual fruit orchard for the community.


Conclusion


The market is primed for the right game to galvanize interest in experiences that combine the real and virtual worlds. Just as FarmVille put social gaming on the map and Angry Birds brought attention to mobile gaming in general, we could see a wave of smartphone owners flood the application markets looking for similar experiences. This will present a valuable opportunity to marketers that want to foster emotional connections with their audiences, so keep a close eye on new releases and brace yourself for the next big thing in mobile gaming.

IOS & Android Global Rakamlar

Kaboom! iOS and Android International Installed Base Expansion

Posted by Peter Farago on Fri, Dec 23, 2011

Because this chart measures future potential, TAMs are much larger relative to active user bases.  The result, visually, is a lot more “light blue.”  Many of the world’s largest countries have largely un-penetrated markets, primarily due to standards of living (emerging markets) or increased competition for consumers’ disposable income (developed markets).  In either case, the TAM is there, but the adoption hasn’t yet occurred.  So, many of these markets are future bets with the time of maturity somewhat variable and unknown.  In this chart, the U.S. has both the largest current installed base and market upside.  Again, this is because of its unique, well-penetrated and large, affluent population.  Next China, given its very large population (1.3 billion), along with a growing middle class who has already begun adopting smart devices, has the world’s second largest market potential.  In comparison, even though India has the world’s second largest population (1.2 billion), its TAM is much smaller than China’s because of India’s very low standard of living.  The result is that, even though its total population is not far behind China’s, its total addressable market is.  Further, the adoption of smartphones and tablets among its TAM has been small.  Finally, Japan, the world’s fourth largest market, has a lot of upside given light penetration of iOS and Anroid devices against its large, addressable market.

iOS and Android sales boomed in 2011, with international smartphone and tablet adoption accelerating.  As we look forward to 2012 and beyond, we expect the trend of international expansion to continue.  With the world’s estimated middle class now totaling 1.8 billion, there remains a lot of unconquered territory for Apple and Google, who currently lead the charge in driving smart device adoption.  This is equally good news for developers, who build apps for these platforms, and directly benefit from their installed base growth.

Mobil ( Dijital ) Stratejiniz Ne Kadar Akıllı?

How Smart is Your (Mobile) Digital Strategy?

I read this afternoon that more than 40% of Canadians that have cell phones actually carry smartphones in their pockets.

That’s 8 million people in Canada.

Impressive.

So … if you’re just starting to get into digital marketing, is upwards to 40% of your digital strategy focused on mobile tools or applications that are designed specifically for smartphones?

If you’re not sure where to start, here’s a list of activities:

Select Mobile Content Usage
September 2011
Total Canada Mobile Subscribers and Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers Share (%) of Smartphone Subscribers
Total Mobile Subscribers 100.0% 100.0%
Sent text message 67.4 88.1
Used downloaded application 40.9 84.2
Accessed news and information 39.5 79.3
Used browser 36.9 74.8
Used email (work or personal) 32.7 69.3
Accessed Social Networking Site or Blog 29.2 60.7
Played games 28.0 53.2
Accessed weather 27.5 60.2
Accessed search 24.2 51.2
Listened to music on mobile phone 20.8 40.7
Accessed maps 20.1 44.4
Accessed sports information 14.8 31.5
Accessed entertainment news 14.2 29.5
Accessed bank accounts 13.5 28.8
Scanned QR/bar code with mobile phone 8.1 18.1

Again, wow.

Games, weather, apps, texting, news, email, maps, locations, reviews and music are all just a few colours of the full palette of opportunities with mobile marketing, so again, I ask the question:  what specific strategies are you working on to ensure that these 8 million people find you while they’re doing the ‘Blackberry prayer’ (ie. the walk and text coddling that you see with most digerati)?

Digital & Mobile Tactics for Getting Found … on SmartPhones

If you’re not sure about how to address this audience, here are a few quick recommendations:

  1. Google Places:  make sure your Google Places account is claimed, up to date and ready for mobile interaction.
  2. Mobile version of your site:  Is your site mobile ready?  I got busted by a friend who pointed out that a mobile directory didn’t have its own mobile site.  Even the Bottree site has its moments, but it’s something that’s worth investigating if you’re a retailer with even one location.
  3. Reviews:  use any local engine (including Places) to ensure that as information is aggregated into an average of stars and comments, you’re there shouting out from someone’s Samsung or Sony.
  4. Click-to-call:  if you’re doing a Google AdWords campaign, be sure to allow click-to-call tracking.  It’s a buck per click and it’s worth every penny because the call is tracked for you and custom mobile stats are recorded with both AdWords and Analytics.
  5. QR Codes:  to what extent are you using QR codes or other formats to let users quickly find out more about your product or service?  Don’t forget that a quick snap can validate a print ad or other media format with a click.
  6. Custom Local Sites:  don’t shy away from GroupOn, FourSquare or other local deal engines, as they help mobilize traffic for your service as people are in the mood to buy your goods.  Think impulse.
  7. SMS Codes:  while not as popular as they once were, they are still used by those who want to avoid the bandwidth charges associated with maps and browsing and are great ways to address that whopping 88% number listed above.
  8. A Good App:  Don’t build an app that just repositions your brand.  Post something in the app universe that’s actually got a use to it.  If you’re a food retailer, how about something that gives me coupons of the day that I can scan at the point-of-sale (POS) or recipe ideas related to specific produce?

A lot of these are pretty basic, don’t cost a lot and just need a little time to set up.  If you’re not sure how to go about any of the above, contact me.  I’ll be happy to get you pointed in the right direction.

For those of you who have done something with mobile, what are some other tactics that you’ve used for your campaigns that have worked (or not) when it comes to mobile?

What are some technical limitations behind the implementation or success of any campaign?

Please share your thoughts below.

Conclusion:  Mobile is a Must

If anyone that you speak with talks about banner buys and filling little tiny boxes on even smaller screens, tell them to go somewhere else.

Mobile marketing is here and you have to be ready to communicate instantly with people that are going to be shopping, researching and finding you, mostly on impulse.

This new age of new age marketing is going to force a lot of marketers to rethink their strategy even before it’s begun.

It’s OK though:  because of the rate of change, most people are on the same page!

Oto Bayilerinde Müşteri Bekleme Salonunda Sadakat Pazarlaması

Auto Dealership Loyalty Marketing with Customer Lounge TVs

Are you an auto dealership manager or owner? What are your customers watching in your service lounge right now? Is it the bad news of the day and your competitors’ advertising? Your customers are a captive audience for 30 minutes or more. Over the course of the entire year, your customers will spend far less than 30 minutes in front of your TV ads, Web site, billboards, and every other advertising medium.

If you are not communicating with your customers during this golden opportunity while they wait for service, you are neglecting the single greatest loyalty marketing opportunity, in terms of both time and attention, that any dealership will ever get!

Auto industry expert Jim Kristoff recently informed me that customers who visit the dealership for regular service are 17 times more likely to buy their next vehicle from that dealer. Additionally, he told me that 30 percent of service customers have a friend or relative in the market to buy a car in the next 12 months. As important as these customers are, the average dealership puts only 10 percent of its marketing budget into customer loyalty marketing. That seems disproportionate.

But many dealerships have begun to recognize the importance of loyalty marketing. In fact, a Google search for “automotive loyalty marketing” registers more than 1.2 million results. And companies offering loyalty cards, rewards programs and other CRM solutions are experiencing record growth in every industry, not just automotive.

Recently, for their grand opening in Riverdale, UT, a large dealership implemented our custom digital signage solution to brand their customer lounge TVs. On one screen, they asked us to build a completely custom TV channel that plays Chrysler, Dodge and Jeep corporate videos, interlaced with advertisements for parts and accessories, employee bios, service and financing offers, and customer recognition messages.

Customer lounge TV features dealer branding, twitter feed, special offers and corporate videos, including this “behind the scenes” spot featuring Detroit Lions player Ndamukong Suh.

The corporate videos look beautiful, and the content is quite engaging. However, dealership management was concerned that some customers would want to be able to watch their favorite cable channel. So, on their second TV, we added a banner at the top, an advertising panel on the side, and a ticker at the bottom, leaving the majority of the screen to display the cable TV signal.

Second TV features cable TV in main window but retains dealer branding, weather and service offers.

At the top of the screen, the dealer banner incorporates their branding and hours of service. The side panel alternates between customer appreciation messages, ads for parts and accessories, employee bios and service offers. At the bottom of the screen, we incorporated a ticker that streams their Twitter feed and Facebook posts.

Now, customers can choose to watch the dealership channel on one TV or ESPN on the other TV, both in stunning high definition. No matter which screen their customers choose to watch, they are exposed to constant dealership branding and messaging along the top, side and bottom of the screen. And because the content management is so simple to use, even the dealership’s non-technical sales manager can keep the screen content newsworthy and relevant.

The dealership uses this system to provide positive reinforcement by thanking customers for choosing their dealership and reminding customers of the benefits offered (like free soda, popcorn and Wifi). Employee bios and dealership history are used to personalize the customer relationship. In the scrolling ticker, they offer a discounted three-appointment service plan and have had great success, selling two plans the very first day the system was installed.

With the successes enjoyed at this dealership, in increased parts, accessories and service sales, as well as improved customer service scores, the dealer owner is rolling out a custom TV channel solution to all 18 dealerships in the state. They have discovered that having a dealership-branded TV channel is one of the least expensive loyalty marketing investments, with the greatest ROI, they could ever make. To learn more about how to turn your customer lounge TV into a customer loyalty marketing medium, as well as a profit center, contact me today.

TV Reklamlarının Digital Signage Uygulaması

5 previsions in TV advertising than can be applied to digital signage

NOV 17

PepsiCo’s Global Head of Digital, Shiv Singh wrote a very interesting article on the future of TV advertising highlighting its digital & social media destiny. The points Singh makes could stand valid for digital signage ads and communications in general:

1. Marketers are discovering that ”the world doesn’t start or end with just a 30 seconds ad”. That is just a piece of the puzzle of channels consumers can be reached through. Or as he says the TV ad will become a teaser for the more complete digital experience that will follow. In some ways, this could be applied to messages delivered via indoor or outdoor digital signs. Your communications shouldn’t start or end with the screen. And unless your effort is part of a bigger strateg,y it might not boost neither sales nor the brand sentiment.

2.Location- based digital experiences will be the new driver of television advertising. During its summer campaign, Pepsi prompted its viewers to check in at beaches and amusements parks using FourSquare to get the Pepsi Summer Time Badge. As reported, this Badge became the most popular badge ever on FourSquare. It worked and it was mainly because of the tight TV, mobile and web integration.So what do you say about location- based technologies driving your digital signage communications? It’s as easy as reminding people via a screen to check in your locations to receive a discount, enter a prize draw or enjoy a benefit*. This will also allow you to track your audience’s response rate and the efficiency of your digital signage installation. You can also add Twitter feeds at the bottom of your screen to promote your social media presence.

3. ”E” stands for Engagement and it will heavenly influence media- planning decisions. A main advantage of place- based media (delivered by digital signage) is enabling communicators to engage with their audience at a more personal level (unmatched by TV ads). Thus, messages tailored to a specific audience from a specific location open the door to engagement, as you will resonate with the people you are addressing. Missing the ”E” from your digital signage strategy greatly decreases (or even nulifies) its impact.

4. Real-time (digital) participation- the new imperative for marketers. Forget about ads or messages that don’t expect people to act now. We all know that postponing often means not doing things at all. ”Download now, scan a QR code (displayed on the screen) now, call this number (shown on the screen) now, visit website now” are your CTAs with the highest potential. Make use of them.

5. ”Reflecting digital culture through television will become a priority for brands” In digital signage terms, that would be ”Reflecting culture through your screens should become a priority”. In other words, ”talk” about what interests your audience and make it relevant to their location (in your store/ office/ waiting room/college/library). Is your audience a multicultural one? Adjust your message accordingly. Know your demographics and ”speak their language”. In the end, digital signage is all about delivering the right message, to the right time, at the right place to connect to your audience.

Read our case-studies and discover our clients’ original ideas of using digital signage.

DailyDOOH’s last article also gives examples of top brands embracing media convergence during their last campaigns such as: iTV, Yell and McIntosh.

* P.S. If you’re worried about people’s tech-savvyness, a recent Kinetic study shows that increasingly more consumers are aware of smartphone- based interactive technologies and access social media on the move

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