Moda & RFID

In Fashion one day you’re in and one day you’re out

Gravatar of Jessica Säilä

02 December 2011

and for that very reason of being “IN” brands compete in who is the best to produce the consumers’ favorite catwalk styles into affordable fashion articles.

Brands have invested a great amount of time and money to fine-tune their design, purchasing, logistics and manufacturing operations to keep up with the demand. RFID can help retail to be IN as the benefits of RFID are indisputable:  significant sales uplifts, cuts in operational costs and in overall more satisfied customers and staff.



Sell more

The best known factor behind gaining sales uplifts is the fact that there are no longer out-of-stock situations or at least they appear seldom. Furthermore, the exact information on what’s on stock allows retailers to better recognize what’s in and what’s out or allocate stock from one store to another when items sell better in one area than another.
RFID will also help retailers to recognize if and when an item goes missing. This is possible as performing cycle counts, small inventory rounds and product searches can be done in minutes. Recognizing the fact that an item has gone missing, will help to predict shrinkage as well as to instruct the staff to follow especially the items likely to interest a thief.

Sell to SoMoLo Shoppers OR sell no more
The current decade presented retailers with an all growing new demand from consumers: the social, mobile and local presence: Today’s consumers expect the same services to be available online, in the social media and in the traditional brick and mortar stores.  50% of US shoppers consult their phones while shopping, 80% of them in the store, online is currently the fastest growing (up with 20%) apparel retail platform in the UK and 40% of British online shoppers would expect to have a click-and-collect service. This presents the retailers a chance to sell again to the same consumer as they enter the store to pick up their purchased item.
At the same time 47% of the technology experts employed by UK Fashion Retail state that the current solutions do not allow them to meet the consumer’s expectation. One example of this is the handling of Cross Channel deliveries. And that is where RFID comes in! It will be possible to maintain a limited stock in the store and yet reserve items to consumers immediately as an online purchase has been made. Furthermore the replenishment of the stock will speed up with accurate information.

Know more
As RFID makes individuals of all items, the retailers gain knowledge of a number of things: where in the supply chain a particular item is, has the item been purchased and then returned, who has handled my items, for how long are individual items handled, for how long are individual items being tried on in the fitting room, which items are tried on, but not purchased and so on and so forth.
All information in today’s information society is key and opens up a possibility for the retailer to rise above their competition and for this very reason numerous retailers running an operation of 10-50 retail outlets have decided to adopt RFID in 2011.

For whichever way you look at it: everyone running brick and mortar operations will benefit from RFID. Is 2012 your year?


Have a closer look to some research on the issue:

Draper’s Technology in Fashion Report:

Commerce in Motion:

Hakkında salimbuge
IT Consultant

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